We have collaborated with some of the best brands, property developers and retailers across North America.

 

Since 2012, BRIKA has established itself as a key player across the retail landscape in North America.

We have consulted on retail innovation, curated themed collections for brands, developed branded product lines and white-labeled shop concepts. We are proof that exceptional retail experiences, via a pop-up, live market concept or experiential event can engage customers beyond just a transaction.

 

Meet the CEO

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Natalie Festa


Jen is a Juilliard-trained cellist, a mother of four young children between the ages of 10 and 4, and a graduate of Harvard University, Oxford University, and Harvard Business School. She has spent nearly her entire career focused on the consumer and retail sectors having worked over a decade in management, consulting, investment banking, and private equity before starting BRIKA in 2012.

Jen is an active angel investor in the consumer space and loves connecting with, mentoring and learning from fellow entrepreneurs. After years of working with thousands of small business owners - the majority of them being women - she has been privy to understanding many of the logistical and real-world obstacles to women's economic attainment. She is a Founding Partner of Springbank Collective - a coalition of values-aligned investors, corporations and non-profits directing capital and resources into building the infrastructure that supports all women and working families to eliminate the gender gap.

Read more about Jen here: Vogue: The Cool Girl’s Guide to Toronto

 

Natalie holds a BBA from Schulich School of Business and after earning a CPA, CA designation, she entered the retail world to explore her passion for impact products and emerging entrepreneurs. She combines her affinity for numbers with her aspirations for creating, and this is where the magic happens for her at BRIKA.

Natalie was first a merchant with BRIKA, where we stocked artisanal goods sourced from her time in Tanzania. From vendor relationship to mentorship and friendship, Natalie soon joined the BRIKA family internally in an Operations role. She has always been motivated by making an impact in spaces she finds meaningful: empowering other budding entrepreneurs to launch in new markets or channels, in hopes they become more discoverable.

Natalie helped execute the most recent expansion of BRIKA into the US by setting up operations on the ground in various regions focusing on vendor relations, payment setups, tech, and is our in-house subject matter expert on the POS platform and launch execution.

Driven by the impact derived from helping emerging consumer goods companies have greater reach, she takes pride in providing the best launch experience for our merchants, through execution, delivery, and wrap-up.