Meet The Face Behind


A BRIKA maker story

Eric Siegel


What began as a hobby in Eric Siegel’s garage grew into a full-time job in 2010, when Tree Hopper Toys was born. Today Eric and his small Chicago-based team handcraft toys to foster kids’ natural creativity and imagination—in a real office! They design, cut, screen print, and package all of their toys by hand, ensuring that every piece is thoughtfully and sustainably crafted from start to finish. Eric explains, “Since we opened our doors our objective, other than creating unique toys that kids love, has been to produce goods and conduct business in a way that enhances the natural world in which we exist.”

In an effort to offer toys that are as safe and as environmentally sound as possible, Eric uses only raw scrap and sustainably grown American lumber. He also prints his toys with non-toxic, water-based ink and finishes them with a custom blend of certified organic oils and 100% natural beeswax. The cherry on top? All of the energy that powers the Tree Hopper office, warehouse, and shop comes from 100% wind power. The Tree Hopper team also repurposes shipping materials, composts sawdust, and uses energy efficient lighting and manufacturing techniques. “We’re proud of the fact that it literally can take weeks or more until we fill up a single 30 gallon garbage bag,” says Eric. “And, our favorite way of minimizing waste is by creating toys that will last for generations!”