Meet The Face Behind


A BRIKA maker story

Graham Bergh


Since he was a kid, Graham Bergh has been making things out of found objects. After getting his Master's in Economics and Environmental Policy, he wanted to become an innovative recycling professional. The idea for Resource Revival came to him one day in 1991 when he got a flat tire bicycling to his job in Portland, Oregon. Having already patched the tube multiple times, Graham decided to see what else he could do with it. So he got to building creations by hand out of recycled bicycle parts and soon gathered a team of artists to come up with new ideas and assemble the ideas they had. By 1994 he was selling a dozen different products made out of inner tubes, from belts to picture frames. Graham is still head of product development, and they are still making all of their products by hand in Oregon.

Resource Revival creates fun, functional products from recycled bicycle parts. Every year, bike shops all over the United States send them tons of greasy used bicycle parts. "I found out the average bike shop throws away about one thousand inner tubes a year and that there are 7,000 bike shops in the United States," says Graham. "I've always been a die-hard crusader to take things without a use and give them new life. Old inner tubes gave me my first inspiration to create an actual usable, salable product." Nowadays Graham and his team of artists tinkers with all the bike parts until new products are born. They call this Rebicycling. In 1997, rave reviews in the New York Times ("Bicycle Parts are Lovely, Who Knew?"), receipt of an International Design Resource Award and a growing wholesale customer list enabled the company to take on larger office space and continue to develop new product areas. "From the start, Resource Revival has strived to go beyond just a company that uses recycled materials, but to be a good environmental company. As a result, we minimize our effect on global warming," explains Graham. "For example, our products have almost no packaging compared to other gift products." Graham and his business partner, Jim Hassert would like to further target and capitalize on the growing market of 95 million Americans who consider themselves "bike enthusiasts" by focusing on gift items using bike parts. "The challenge is to keep Resource Revival a fun, profitable company without adding to the global issues of global warming," explains Graham. "If we have a manufacturing facility that does not pollute, provides creative employment opportunities for people and ships our quality products in minimal packages that can be recycled, that would define success to me."