Meet The Face Behind

PAMUK & CO.

A BRIKA maker story

Jasmine Porter

TORONTO, ON
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“My grandmother was an entrepreneur after she was widowed in an era when women were not expected to perform a public role in a very patriarchal society. She inspires me to overcome my challenges. ”

“I'm inspired by the act of interpreting an ancient craft into a modern expression. ”


“I love it when someone is truly happy and inspired by our product.”


“I'm inspired by the act of interpreting an ancient craft into a modern expression. ”


 Jasmine Porter's father was Turkish and came to North America on an academic scholarship as young man. When she travelled to Turkey to meet her cousins they introduced her to ancient weaved and loomed cotton products, like the classic turkish towel. She was so intrigued by the fact that such an ancient craft provided such modern form and function that she launched pamuk & co.


Pamuk & co towels are crafted from the highest quality Turkish cotton and using an ancient hand-loomed method that was reserved for royalty. Practical, beautiful, but most of all versatile, the pamuk towel goes easily from beach towel to bath towel, throw blanket to shawl, baby wrap to yoga mat. Seriously absorbent and quick-drying, the pamuk towel is so lightweight and compact you’ll want to have one handy at all times.

 Why is making handmade goods important to you?

 The production of hand made goods represent the enduring and elemental connection of man to the earth.  The Pammukale region of Turkey is globally acknowledged as the gold standard of cotton.  It is important to me to honour that tradition. 

What is your design background?

My background is in the design and construction of global luxury retail brand environments and the restoration of heritage landmark buildings.  

Walk us through your design process

Our process is collaborative.  We look for inspiration in the worlds of fashion, architecture and design and collaborate with our local artisans to fabricate control samples of our ideas. If we feel that the materials meet the spirit of the inspiration then we commission production.


“You can usually find me adventuring around the city discovering new places. It never ceases to amaze me at all the places I never even knew existed in ‘my own backyard’.”
PRODUCTS BY PAMUK & CO.
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