Gooseberry Studios started after Laura was laid off from her 9-5 job in publishing. She spent many months searching for a new job without any luck, and was facing the possibility of relocating for employment. The problem was, she had fallen in love with Toronto and didn’t want to leave, so decided to take her "freelance side hustle' that she had been operating since university and attempt to turn it into a full time gig. With a lot of hard work and determination (and just as many doubts, let’s be perfectly honest), she was able to launch her studio and is now happily creating for a living.