Meet The Face Behind

LISA HOFFMAN

A BRIKA maker story

Lisa Hoffman

LOS ANGELES, CA
"I create my perfumes to help transport women to a headspace filled with tranquility and beauty."
“With my business and family, I understand how challenging it can be sometimes to take a deep breath, and enjoy the present moment. Fragrance has the power to change your mood and mindset. ”

“I’m inspired by women who are juggling their families, work, and personal lives.”


“I saw an opportunity for me to express myself creatively through scent and to share this passion with other women.”


“I’m inspired by women who are juggling their families, work, and personal lives.”


Lisa Hoffman’s infatuation with fragrance extends to the early years of her childhood, back when she was 6 years old. Upon being given a perfume-making kit by her uncle, she snuck into her grandmother’s bathroom and immediately got set to trying to recreate the scent of her Chanel No. 5 perfume. Years later, when her youngest child left for college, she soon rediscovered her love of fragrance. After a day filled with research and development, she was covered in perfume samples and, running to an appointment, wished there was a way to remove the scent without having to scrub it off. At the time, she was wearing a pair of earrings from the Victorian era, whose casings enclose gemstones inside. “What if the casings could hold fragrance instead?” thought Lisa, and so, the seeds for her line of products were planted.


Each scent of Lisa’s fragrance line has been crafted to capture the essence of some of her favorite destinations around the world. Her fragrance jewelry has been designed to give women the flexibility to wear scent in a new way, with an understated design, influenced by art and natural elements.

I believe…

In living in the moment and cherishing the nuances of the everyday.

I love it when…

All my kids are at home, together, enjoying a meal at the kitchen table.

Words I live by are…

Trust your thoughts and feelings, they will always steer you the right way. 

What three things make you happiest in the world?

My family, my business and traveling, in that particular order.


“Each scent in my line has been crafted to capture the essence of my favorite destinations from around the world. ”
PRODUCTS BY LISA HOFFMAN
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