“I’m an avid reader, therefore typically my design process starts with being inspired by something that I have read recently.”
Inspiration first struck Bradon Levalds when trying to think of the perfect Christmas gift for his dad. Looking for a customized map but unable to find something that fit the bill, so opened the floodgates for Krate Labs, an endeavor that would fuse lasers and light to create one-of-a-kind works of art in the form of illuminated laser cut maps. As mostly self-taught in the art of design, Bradon cites his obsession with the relentless pursuit of creating new products that tell a story as the conviction he needed to explore the construction process, or how materials could be combined in unique ways.
The inspiration from his design comes from traditional advertising mediums in popular culture. “I always loved the way neon lights and traditional signs tried to grab our attention and invite you into their world. I wanted to capture that feeling, and pair it with the beautiful world of maps, which is slowly disappearing.” He credits books and podcasts for his fascination with assembling different components to create virtually end product. “Typically my design process starts with being inspired by something that I have read recently. The content I consume consists, for the most part, of the journeys of others where they have, perhaps against all odds, created success by following their dreams.”