Meet The Face Behind


A BRIKA maker story

Jacqueline Flaggiello

"I believe that experience is everything."
“My design inspiration is influenced by my European and South American cultural background (Italian, French and Ecuadorian).”

“Photography has always been a constant interest for me, it always stuck close by when everything else fell to the waste side.”

“Well designed camera accessories can make people feel confident and comfortable while shooting and exploring what they love, whatever they may be.”

“Photography has always been a constant interest for me, it always stuck close by when everything else fell to the waste side.”

Born out of a personal love for photography and inspired by travels throughout South America and Europe, Jolie Laide aims to combine the exotic with the classic, bridging the craftsmanship and history of both worlds to create something refreshing and refined. Her camera straps are designed for both professionals and amateurs alike, who desire not only comfort and quality in accessory design, but also beauty and character.

Jacqueline Flaggiello has a background in International Fashion Business with a focus in Design and Communications, having studied at ESMOD in Paris. Through continuous travel and various free-lance photography projects specializing in fashion and events, Jacqueline has cultivated her appreciation for the art into a lifestyle. She is continually inspired by artists, music and travel and prides herself in working with local Canadian industries for leather production.

Why is making handmade goods important to you?

Sustainability is important to me. The art of the process and slowing down, going back to our roots, simple things. That’s important to me. We remember through these moments what makes us happy, what makes us live in the now. The process is just as important as the product. The more unique and thought out the process naturally more authentic and revered the product. 

What is your design background?

I’m not sure if I have a truly professional one, yet I’ve always designed, made and crafted for as long as I could remember. I graduated from McMaster University in Philosophy and Communications and after university I completed a round of ridiculous fashion internships, photography projects and and odd jobs yet I still wasn’t sure what I wanted to do. I took a risk and decided to go straight to the source. I applied to a Masters course in Paris at ESMOD in Luxury Business Management. Not for me. Luxury was definitely not for me, nor was the ignorance of the industry. Yet, travel, photography and well-made leather goods, that’s what I realized was and still is for me.