“It’s such a dream to wake up everyday and build a company you love, with someone you love, that gives back to a cause we love—we donate 10% of profits to pediatric cancer research.”
The seeds of Hi Little One first sprouted when Nell of sister duo Maggie and Nell struggled to find the perfect gifts for her friends’ newborns – something that struck the right balance between unique and not too cutesy, being a single 26-year-old herself. Using inside jokes, hometown nods and nicknames as fodder, Nell started making her own custom gifts with iron-on T-shirt transfers that were a step up from standard newborn and baby shower gifts.
Before long, friends and family started placing orders, and Nell realized she was onto something bigger. Combining forces with her sister, Maggie, the two set to learning everything they could about direct-to-garment printing. One successful running in an online shop and a Kickstarter campaign later, Hi Little One officially launched in April of 2015, and neither of them have looked back since.