Meet The Face Behind


A BRIKA maker story

Maiko Kuzunishi

"I believe in following my intuition."
“I love when I experience synchronicity! It feels magical. ”

“I am curious by nature and kind of obsessive about venturing into new and different territory.”

“As a kid, I had no aspirations to be a grown up. Grown ups were boring! ”

“I am curious by nature and kind of obsessive about venturing into new and different territory.”

It all began in a one bedroom converted studio in 2007 when Maiko, then a freelance graphic designer in Kansas City, found out that she was going to be a mom. A simple idea of turning Maiko's cuckoo clock illustration into a functional clock, combined with her dream to start her own business ignited a new venture that became Decoylab. Maiko's mission is to create objects of warmth and magic that stand the test of time. DecoyLab's products are handcrafted in their studio in Kansas City.

Why is making handmade goods important to you? 

My products are laser cut so they are aided by technology but a lot of people do not know just how much of the finishing process is done by hand. I don’t just sell laser cut products – I make objects of fancy! And for that, there’s no shortcut. Quality requires attention and certain knowledge in materials and process. It’s fascinating to me. And the whole process is very meditative and grounding.

Tell us about a challenge you face in your business. 

I face different challenges every day. There are always some tricky or sticky situations that I have to carefully navigate through. I used to overreact to every little thing and soon it made me tired and stressed out. Over time I learned to be detached emotionally and let go of the need to always control the outcome. When I accepted that I don’t know what’s going to happen but it’s OK, that I'm going to be OK, things shifted and got easier for me to navigate every little challenge that pops up.


What’s your guiltiest pleasure? 

I don’t believe in guilty pleasure anymore. Who needs guilt?