“Craft is such an important part of culture. It adds such richness. Keeping handwork details like stitching and quilting are a large part of what makes Auggie so special.”
Auggie is the brainchild of sisters Genevieve and Cristina Burgess, who, upon noticing a gap in the children’s market, decided to create a lifestyle brand that would merge their respective backgrounds in design with fashion and business. With a background in freelance illustration and product design, Gen brings a strong eye to the sophisticated color palette and fresh prints that makes Auggie products a delight for parents to gift and receive. Armed with ten years of experience running a women’s luxury boutique in Toronto’s trendy Yorkville neighborhood, Cristina brings her business acumen and brand building knowledge to the business.
Great colors, good quality and a distinct aesthetic are key to the sisters’ vision to the Auggie Home Collection. By offering a variety of prints and textures, the collection is designed with the idea that people will mix and match pieces to complete a set that reflects their personal style.