In 2011, Cigdem decided to ditch her corporate job as an Art Director in Istanbul in order to pursue her passion for jewelry design. Equipped with the creative skills she gained as an art director and a fierce drive to succeed, she packed a single suitcase and moved to the fashion epicenter of the world, New York City. She enrolled in the Fashion Institute of Technology in order to sharpen her craft; and after receiving her AA, she began promoting her pieces on foot and online. Now her pieces are available in Paris, New York, Beijing, and her home country Turkey. Still today, she solely performs the management of her brand, web design, public relations, and photo shoots.