BRIKA — Uncategorized

BRIKA Inspiration: Craft + Culture

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From Left to Right: Me, my sister, my husband and the beautiful bride! This past weekend was my sister-in-law's wedding. It was five days of family, friends, chaos and fun! Oh, and many, many outfit changes. I'm talking at least two per day.  But we love it, especially all the beautiful jewelry that coordinates uniquely with each outfit. See, Indian women have a deep-seeded love for jewelry. It is in our blood. We are born admiring the sparkly, colorful gems that our mothers wore and before we know it are sporting teeny little earrings and baby bangles of our own....

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BRIKA Inspiration: You Are Creative. Yes, You!

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How do you express your creativity? In what ways? How meaningfully? Have you found your calling? These are questions I have grappled with for many years. When I was applying to college and deeply dedicated to playing my cello, I remember writing an essay that started with the quote from the legendary cellist Pablo Casals, “Music is something to be approached with integrity, not something to be turned on and off like tap water…” Music — my creative outlet at the time — was all or nothing for me. After countless hours sitting on a chair doing finger gymnastics, I basically...

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The Inspiration behind BRIKA

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Before starting BRIKA, I spent a few years running a lovely high-end, eco-friendly retail brand.  I was responsible for everything from soup to nuts - the buying, visual merchandising, operations, PR and marketing.  I loved it all (one of many hints that I was meant to go out on my own!) but my absolute favourite part was meeting with the vendors who sold their products at our shops.  These talented, creative artisans and designers would come into the store and while we sat and looked through their beautiful collections, I peppered them with questions.  How had they learned their craft?...

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It Shouldn't Be This Hard...

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[caption id="attachment_105" align="aligncenter" width="353"] Getting queasy in Brooklyn[/caption] A few weeks ago Jen and I headed to Brooklyn to hunt in the amazing local shops for artisans and makers for BRIKA .  We were an unlikely team – Jen’s patient Mom in the front seat, chauffeuring us from store to store, myself in the front seat, literally about to hurl from car sickness (I cannot even look at my phone for a few seconds in a car, let alone a complicated maze of a map of Brooklyn for hours!) and Jen in the back with baby Annabelle, trying to keep...

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At BRIKA we believe...

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Have you ever worked for a company that has true brand values? It’s not just something you read on paper or see on posters adorning the walls. Every element of the organization—from the business model to the employees—lives and breathes them. What we both found having worked in the corporate world was that these environments were few and far between. When we started dreaming up BRIKA, we had long discussions on what kind of culture we wanted to embody. We had (and continue to have) a lot of these conversations amongst ourselves and with our branding team and partners at Tether. What makes BRIKA unique?  Why would people want to...

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