Our Q+A With Laura Bronner of Gloss48


1. What was your inspiration for starting Gloss48? My co-founder Jill and I used to run a chain of uber-hygienic nail and waxing salons called MiniLuxe.  At MiniLuxe we carried a really unique, exciting selection of indie beauty products.  We always tried to find new and interesting products that were not available at Sephora and the department stores - because we were down the street from Sephora and the department stores.  Our customers loved them. Most of our brand owners were hoping to ultimately sell through Sephora, but over the years, Sephora has been taking fewer and fewer indie brands. We created Gloss48 to fill the gap that Sephora has left—connecting beauty lovers with amazing indies. 2. What has been some of your most popular items since launch? Where to begin?! We have a few nail polish lines that sell like crazy - Literary Lacquers, Cupcake Polish, Cult Nails!  We love our nail polish junkies.  Indie nail polish companies are constantly coming out with new colors, textures and finishes.  They frequently remind me that I once dreamed of being Jen and the Holograms! http://gloss48.com/literary-lacquers http://gloss48.com/cupcake-polish http://gloss48.com/cult-nails Cecilia Wong skincare is a team favorite and also a bestseller.  I use her Reviving Black Currant Serum and it leaves my skin glowing!  I knew it was working when my mom complimented my skin.  That never happens! http://gloss48.com/reviving-black-currant-serum Recently, we had a really interesting, runaway hit!  No Mo-stache is an at-home, safe and easy lip wax kit. The success of this product is obvious in hindsight - why would anyone go to a salon for a lip wax if they could do it at home?! http://gloss48.com/no-mo-stache-no-mo-stache-12-wax-strips-hydrocortisone 3. Why do you think it is important to support budding entrepreneurs (like ourselves!)? I love working with entrepreneurs!  They are so passionate about their businesses and it comes from such an authentic place. 4. What are your 3 go-to products? Another tough one! 5. What will you be gifting your friends and family this year from your site? My in-laws LOVE decadent, citrus scented sugar scrubs and body butters. We have an AMAZING line on the site at the moment called Lalicious. http://gloss48.com/lalicious My polish junkie pals will be receiving the Gloss48 Indie Polish of the Month Box. http://gloss48.com/polish-of-the-month-2-3 I also bought a bunch of adorable makeup bags from Sewlomax.  I'm not sure who will receive them!  I couldn't help myself! http://gloss48.com/sewlomax 6. What are some key beauty trends you are seeing for spring?
So excited to talk about spring!  It makes these dark days so much easier to bear! We have seen a lot of metallic/shimmery eyeshadows.  I love the light silvers and golds. Nail art seems to be going as strong as ever.  We have seen a lot of celebs sporting classic manis with just a hint of flare - silver tips, party nails, etc. Great news! We recently partnered with Gloss48 to create a $200 giveaway. Enter the contest here Have you joined BRIKA yet? Hop to it and discover well-crafted goods from inspiring and passionate Makers at brika.com. Did you like this story? You’ll probably like these as well!
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