BRIKA is all about building connections and sharing stories that inspire and delight. While it takes a village to raise a child, it also takes a dedicated team to build an online community — and we thought it was high time you got to know them! So we’ve turned the tables on our BRIKA team and asked them all the same questions we ask our amazing Makers every week.
Emma Yardley – Writer/Editor
Expert Soup Maker • Extreme Organizer • Friend Collector
“I believe in examining a problem from every angle before making a decision.”
Growing up a tiny artisan-dwelling island off the west coast of Canada, Emma has spent much of her adult life exploring the greater world, off-island. An ingrained curiosity and desire for adventure led to career in journalism…where learning about other people’s experiences can almost be as satisfying as having them. Working as a lifestyle editor for some of Canada’s biggest publications means Emma is always on top of the latest style and décor trends, but it’s her work at BRIKA that really feeds the creative spirit of this city-living, small-town girl.
Why are handmade goods important to you?
I come from a place where the majority of people make their living working with their hands, whether it’s painting, farming, weaving or building.
As a child, I thought everyone bought their veggies at farmers markets, got their meat from their neighbor’s herd, and found friends’ birthday presents at craft fairs. The distance between production and consumption was minute — we knew where everything came from and that our purchases affected our community.
Working as a fashion and beauty journalist means I get to try out a lot of different products to potentially write about…being on the front-lines of consumerism, so to speak, has actually heightened my desire to not only buy less but also to buy consciously.What thing do you do everyday without fail?
Have a cup of tea before attempting to do anything else. My parents are British so I had tea in my sippy cup and Marmite on toast on my highchair tray before I was weaned!When was the last time you laughed?
About two minutes ago with my fiancé in our living room. I work from home and he does freelance work before heading to his evening editing job at a city newspaper, so our morning hours are spent together…and by together I mean mostly on opposites sides of the apartment tapping away on our laptops. But every hour or so we get up and meet in the middle for a quick, “How’s it going over here?”
What advice do you wish you could've given yourself 10 years ago?
Learn how to listen to your gut — and be brave enough to do what it says. When you do, you make choices you never regret. And, yeah, you really should have switched your major to art history. Sorry.What’s the last thing you bought online? A Pencil Shavings Studio gold chevron Lucite tray. It’s gorgeous! I already have a million different objects I want to display on it. Decisions, decisions... What were the last 5 songs you listened to?
- Ben Howard – Only Love
- Fiona Apple – Anything We Want
- Ingrid Michaelson – Ghost
- Dan Mangan – How Darwinian
- Birdy – Comforting Sounds