Coralie Reiter's jewelry spans from the delicate and modern, to the colorful bohemian. She uses her love of art, travel, and distant cultures in her original designs. We sent one of our favorite photographers, Kayla Chobotiuk out to interview Coralie in her LA-based studio.
When did you start making jewelry?
About three years ago, I started wrapping colorful thread around cord. I started wearing the pieces that I created out, and was getting compliments! I just continued with it, experimented a lot with new techniques and developed my own unique style. However, I dabbled in jewelry making for a very long time before taking the leap and opening a shop. I took a lost wax casting class years ago, and started creating brass pendants. I abandoned making metal jewelry but I have been planning on getting back into it now that my work has gotten more and more mixed media.Where do you find your inspiration?
I absolutely love tribal jewelry from around the world. When I was a teenager, my grandmother used to travel to Kenya and bring me back beautiful, colorful beaded bracelets. I instantly fell in love! That inspiration has been a driving force for me.
I also love nature. I grew up in South Florida and my backyard was filled with tropical plants. Now that I live in Los Angeles I frequent the flower market to decorate my apartment or incorporate plants in my product shots. To me, the jewelry and the botanicals go hand in hand. You can see what I mean on my Instagram account.
What words do you live by?
“Love what you do and you’ll never work a day in your life”. I love this saying because it is so true!Tell me about your workspace. What do you love about it?
When I first started my business, I used to make jewelry on the floor of my studio apartment. After many nights of back pain, I knew I needed to get a proper work area. Having my new birch wood table from IKEA is a huge upgrade. I also somehow need to be surrounded by my potted plants and some flowers in vases. It keeps my surroundings colorful and lively, and somehow I draw a lot of energy from that.
How do you stay creative?
Sketching out new jewelry designs helps me a lot. Also, Pinterest is so useful! I can easily view what styles are trending for the season, colors, fabrics, anything related and even unrelated to jewelry. It helps me stay current with my work. I have a board called “Pattern Power” that really gets the creative juices flowing!
Do you have any advice for budding creative entrepreneurs?
Be consistent with your work and stick with it! It can be so easy to get discouraged and feel like you aren’t doing enough, but the key is to keep going! Also, be consistent with social media. Its a great way to get your brand out there.
BRIKA's motto is "A Well-Crafted Life". What does a well-crafted life mean to you?To me it also stands for a movement. People going back to being crafters and artisans, and creating quality product by hand. From that, creating a life for themselves and bringing unique products to customers. It’s a great movement to be a part of, and a great motto to live by.