Meet BRIKA: Emma Yardley

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BRIKA is all about building connections and sharing stories that inspire and delight. While it takes a village to raise a child, it also takes a dedicated team to build an online community — and we thought it was high time you got to know them! So we’ve turned the tables on our BRIKA team and asked them all the same questions we ask our amazing Makers every week.

BRIKA Emma Yardley Writer Editor

 Emma Yardley – Writer/Editor

Expert Soup Maker • Extreme Organizer • Friend Collector

 “I believe in examining a problem from every angle before making a decision.”

Twitter: @emmajmyardley  Instagram: @emmajmyardley  Pinterest: Emma Yardley

Growing up a tiny artisan-dwelling island off the west coast of Canada, Emma has spent much of her adult life exploring the greater world, off-island. An ingrained curiosity and desire for adventure led to career in journalism…where learning about other people’s experiences can almost be as satisfying as having them. Working as a lifestyle editor for some of Canada’s biggest publications means Emma is always on top of the latest style and décor trends, but it’s her work at BRIKA that really feeds the creative spirit of this city-living, small-town girl.

BRIKA Emma Yardley Writer Editor

Why are handmade goods important to you?

I come from a place where the majority of people make their living working with their hands, whether it’s painting, farming, weaving or building.

As a child, I thought everyone bought their veggies at farmers markets, got their meat from their neighbor’s herd, and found friends’ birthday presents at craft fairs. The distance between production and consumption was minute — we knew where everything came from and that our purchases affected our community.

Working as a fashion and beauty journalist means I get to try out a lot of different products to potentially write about…being on the front-lines of consumerism, so to speak, has actually heightened my desire to not only buy less but also to buy consciously.

What thing do you do everyday without fail?

Have a cup of tea before attempting to do anything else. My parents are British so I had tea in my sippy cup and Marmite on toast on my highchair tray before I was weaned!

When was the last time you laughed?

About two minutes ago with my fiancé in our living room. I work from home and he does freelance work before heading to his evening editing job at a city newspaper, so our morning hours are spent together…and by together I mean mostly on opposites sides of the apartment tapping away on our laptops. But every hour or so we get up and meet in the middle for a quick, “How’s it going over here?”

BRIKA Emma Yardley Writer Editor

What advice do you wish you could've given yourself 10 years ago? 

Learn how to listen to your gut — and be brave enough to do what it says. When you do, you make choices you never regret. And, yeah, you really should have switched your major to art history. Sorry.

What’s the last thing you bought online? A Pencil Shavings Studio gold chevron Lucite tray. It’s gorgeous! I already have a million different objects I want to display on it. Decisions, decisions... What were the last 5 songs you listened to?
  1. Ben Howard – Only Love
  2. Fiona Apple – Anything We Want
  3. Ingrid Michaelson – Ghost
  4. Dan Mangan – How Darwinian
  5. Birdy – Comforting Sounds
What would the title of your autobiography be? Here and There: Finding the Places in Between What’s the last thing you: Read:The End of Courtship” – The New York Times Touched: My hair…get out of my eyes, bangs! Drank: A morning smoothie (yogurt, coconut water, frozen organic blueberries and kale, almond butter, powdered wheat grass, whey protein, cinnamon, cocoa powder and flax-seed oil). It sounds vile but it actually tastes pretty good, and I feel like I’m setting myself up for the day. Bought: Two strings of white pom-poms from Anthropologie to decorate the head table at my wedding in March. Admittedly, I was inspired by Anabela’s DIY pom-pom wreath but don’t have time to make them myself! Watched: Episode 4 of Call the Midwife — it’s about a group of young midwives working in the poorest part of London, England, in the ’50s. My mom was a midwife during the same time and she says it accurately portrays her own experience.

BRIKA Emma Yardley Writer Editor

Did you like this story? You’ll probably like these too!
  1. Be Inspired by BRIKA Maker Emily Ley
  2. Meet BRIKA Tastemaker Vanessa Correa
  3. Pencil Shavings Studio's Wish List


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  • BritGirlinTO on

    Love the tea and marmite in the highchair – hope you got started early on Yorkshire puddings, too : )

  • Nicola Beeson on

    Love this: As a child, I thought everyone bought their veggies at farmers markets, got their meat from their neighbor’s herd, and found friends’ birthday presents at craft fairs. The distance between production and consumption was minute — we knew where everything came from and that our purchases affected our community.

    You’ve a wonderful person : )


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