BRIKA Behind-the-Scenes: Pre-Launch Party at Makeshift Society

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[caption id="attachment_536" align="aligncenter" width="512"] Jen and I outside Makeshift Society[/caption] Last Friday, Jen and I left on a jet plane for a quick trip to San Francisco for BRIKA's pre- launch event at the Makeshift Society. On the way, Jen looked at me and said earnestly, "Kena, this is really happening!" and we smiled at each other like happy, little kids. We arrived at 10am in the morning and headed straight to Makeshift where we oohed and aahed over the space, hugged Rena (more on Rena later) and headed out to run pre-event errands. After a quick refuel and prep session at Craftsman and Wolves (the amazing caterers of our event — you MUST go there if you've never been — it took me 20 minutes to choose an after-lunch treat and Jen bought three!) we headed back to help with set-up for the evening. Makeshift's already beautiful space was magically transformed through the afternoon as flowers were delivered, tables were moved, and helium balloons floated gently to the ceiling. And then, our guests began to arrive... [caption id="attachment_543" align="aligncenter" width="461"] Lighting the Vanilla Fig scented candles by Love Nature NYC[/caption] We were so thrilled to greet the women who have inspired us on the BRIKA journey — bloggers like Erin Hiemstra from Apartment 34 and Jeanne Chan from Shop Sweet Things, and talented makers like Sarah Pinto (with whom I've had the pleasure of working with in the past) and Nidhi Chanani (who we plan to partner with in the near future)! [caption id="attachment_544" align="aligncenter" width="448"] Some of our favourite bloggers! From L to R: Jeanne Chan from Shop Sweet Things, Maia McDonald from Design Conundrum, Christine Martinez from Miles to Style, Vanessa Correa from vanessacorrea.com[/caption] After some mingling, nibbling and crafting, Jen and I told the story of how BRIKA came to be (you can read about it here) and gave the very first preview of our site! We were especially excited that our one of our first makers, and an amazingly talented artist, Shana Frase, was in the audience!  Shana was a true believer in BRIKA from the very beginning, and for that, we are truly grateful. [caption id="attachment_548" align="aligncenter" width="461"] Th DIY portion of the evening...making ribbon and washer statement necklaces![/caption] [caption id="attachment_545" align="aligncenter" width="448"] Jen and I introducing BRIKA to the crowd. Check out the beautiful BRIKA watercolour that Shana Frase painted for us! Thank you Shana! xo[/caption] BRIKA's launch event at Makeshift came to be very organically (a common theme for us).  Jen reached out to Rena because we were so inspired by her leadership in and commitment to the creative community. And over their conversations, it became clear that it made perfect sense for BRIKA to launch at Makeshift.  Thank you Rena for being an amazing hostess! [caption id="attachment_550" align="aligncenter" width="481"] From L to R: Jen, Rena Tom and I[/caption] Our launch event at the Makeshift Society was the first of many — we are working with talented makers and bloggers across the country and we can't wait to connect with them in person. If anyone out there has thoughts on people or businesses we should partner with as we plan these events, we'd love to hear them! Visit our facebook album for more photos from BRIKA's pre-launch event! Photos all by Sarah Deragon at Portraits to the People, who captured the evening perfectly!


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  • Tori on

    Congratulations to the both of you! Everything is coming together beautifully and I love your website. The vision that you have for the creative community is truly inspiring. Another thing that’s inspiring is being able to witness this from the beginning.

  • Aaron De Simone on

    Looks like an amazing event – wish I could have been there!

    Come back to SF :)

  • kena on

    Tori, thank you for your sweet and thoughtful message! I checked out your blog – and would love to chat with you about your adorable, pretty pouches….email me at kena@brika.com – otherwise I will be in touch! :)

  • kena on

    Awww, thanks Aaron! We would have loved to meet you…it will happen – either in SF or Canada :) We will be in touch soon!


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