Where do you find the inspiration for your design?Mostly nature, but also everywhere! I live in Vancouver, B.C., where the mountain meets the ocean. I get my inspiration from a hike or a jog through Stanley Park, which is right by my house. I also live right by the English Bay Beaches, so it’s a perfect mashup of urban and wildlife scenery.
Walk us through the production process.It’s a marathon! Each product goes through a different process, though everything starts from a piece of paper and a pen. I always sketch out every single idea into a product, then I consider design to maximize affordability, profitability and appeal.
What does living a well-crafted holiday mean to you?I love the DIY culture, and it brings out the entrepreneur in of each of us. In the last decade, I've seen a rapid growing revival of market and craft. I first got my start in the Maker scene organizing a holiday bazaar, where I realized there is a demand for beautifully designed products. The seed was planted six years ago, and I started Forest and Waves three years later. Without the craft holiday scene, I don't think I would have such a strong feeling towards the idea.
How do you stay creative?I'm a really recreational, active person, and I always find my creativity there. I was just backpacking through the Mount Assiniboine Pass in Alberta, and the scenery was so epic and beautiful that I can't get the visual out of my mind. I feel like photos don't do it justice, but maybe my drawings can somehow translate that thrill or inspiration I felt onto paper. It’s those type of moments that I crave and plan on doing forever.
Edward Juan, Forests & Waves Founder