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Maker

Victoria Vu

Paper & Type | Los Angeles, CA

“I love it when handwritten notes arrive in the mail.”
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Q&A with Victoria Vu

What are some of your favorite magazines?

Uppercase Magazine is one to treasure — its hefty, full-color pages are filled to the brim with explorations of curious notions and profiles of talented, inspiring creatives.
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Q&A with Victoria Vu

Who inspires you to do the work that you do?

I inherited my creative, entrepreneurial ways from my dad...it's fun to talk paper with him, and to meet long-time customers of his print shop. He's built such a good community around him.
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Q&A with Victoria Vu

What’s your guiltiest pleasure?

While strawberries are inherently sweet, I will still add sugar.
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Q&A with Victoria Vu

Where do you go in L.A. for a delicious beverage?

Bar 1642 is such a lovely spot to meet up for drinks and conversation. The place has got an honest, old timey-ness about it — it's a gem.
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Q&A with Victoria Vu

What’s something people are surprised to learn about you?

I like parallel parking.
maker

Victoria Vu

Since Victoria was a little girl, letters have spoken to her. In the fifth grade, she started her own schoolyard company called “The Letter Shop,” taking orders from her classmates to create custom-made, hand-lettered banners. She sees Paper & Type as the grownup version of her childhood hobby — we see it as a the perfect purveyor of paper goods.

Offering an assortment of pretty printed cards and smart stationery, Victoria learned the typesetting trade from her father who runs a printing business himself. Talking shop and learning from his experience has helped Victoria take Paper & Type (and their relationship) to the next level. Because remember, it’s all about communication.

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"I was formally trained in architecture, but it was in and around my dad's print shop where I had spent some of my most impressionable years."

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“I love figuring out new ways for people to get excited about analog correspondence."

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"The process of creating a tangible object from what was once a whim — it makes me happy."